Vail Resorts has released their end-of-season report and while skier visits were down, lift ticket revenue was up.
CEO Kirsten Lynch noted that less-than-ideal snow conditions contributed to the drop in visits, but that increased Epic Pass sales resulted in a boost in the company's overall performance.
Skier visits dropped a total of 7.8 percent in 2023-2024 compared to 2022-2023, with lift ticket revenue increasing 3.2 percent, with this number including a portion of each season pass sold.
Vail Resorts' popular Epic Pass products are currently on sale for the 2024-2025 ski season. Early purchasing allows for the cheapest pricing.
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(3) comments
Well, DUH, at more than $200 for a daily ski pass, of course visits are down. There aren't that many that can't or choose not to spend that kind of money.
Income is up. That must be from the 1% buying season tickets or shorter times to "come visit the mountains of Colorado."
Vail will reach a saturation point where the short lift lines will not sustain the business model and that will be a great day of reckoning for them.
They've effectively ran off most locals. well done?
More tourons has to be a good thing?
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