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Behind every skier, there's a story.

We do it for the love of the run.

There's just something about skiing; it gets a hold of you. That feeling of freedom, those unparalleled mountain views, and the sweet relief of taking your boots off at the end of the day root their way into your very being. For the Love of the Run: Stories from the Slopes encompasses five unique, interactive digital experiences that give you a glimpse into different slices of Colorado ski culture. Whether it’s stepping into the boots of an adaptive skier, exploring the streets of Aspen as a local, goofing off in the terrain park, or racing down the legendary steeps of Crested Butte, For the Love of the Run is all about uncovering how skiing enriches the lives of Coloradans. We hope their stories inspire you to make the most of your time on Colorado's ski slopes.

Episode 2

Hi, I'm

I love living here in Aspen. The outdoor culture, the people, and the history that permeates the town all inspire me to live my life to the fullest everyday. My dad, Karl Holladay Siegel, recently passed away; he was one of those people who lit up the room. When you are truly present like he was, it's magnetic. His legacy as one of the first snowboarders in Aspen and a committed community member has motivated me to dedicate my life to pursuing my passions of yoga, snowboarding, and health and nutrition. I have found that the best way for me to share those passions with others is through Instagram. I want to help people recognize that they have the capacity to make their dream life happen if they’re willing to put in the work, or they’re willing to step out of their comfort zone. My understanding of how I can utilize that medium to make the world a better place continues to grow.

Thanks for spending the day with me, I'm so excited to show you around my hometown!

Join me for a day in

For Yoga, Snowboarding, and a little History

Morning coffee at

There are so many unique places to be found around every corner. Everywhere you go, you'll run into two, or three, or more people that you know and that you love.

"There are some pieces of history that will always have a home here in Aspen. Walk around town, and you’ll get that same kind of heart feel that you would, 20, 30, or 40 years ago."

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“I try to exist in a space where my dad’s legacy can live on through me, and I can continue to share that light he had. And even though…well, especially because he passed so early, it inspired me to make sure I wasn’t wasting any of my time here.”

Let me introduce you to

Take a walk with me through

Courtesy of Aspen Historical Society.

Learn a little more about Arielle

Time to grab some lunch at

Grab a bite to eat at a local favorite.

Capping off the morning with one of my favorite activities

I’m really involved with the yoga community. I’ve been teaching full time in Aspen for about two and a half years now. Some people think yoga is just physical, but in reality, if you really take time to soak up the lessons that are being offered in a yoga class, you’ll find that there are life lessons. You can really transform your life with it.

Gearing up for an afternoon of snowbarding at

Click the Gallery to watch how a snowboard gets tuned.

Aspen's Snowsports Legacy

The snow sports community has truly shaped the modern history of the town of Aspen. Skiing, which arrived in the Aspen area in the late 1800s by way of Scandinavian silver miners, began as a simple means of traveling between mining outposts. By the mid- to late 1930s, skiing had become the main attraction for visitors as trails were cut on Aspen Mountain, ski lodges built, and ski schools established. In 1950, Aspen hosted the first F.I.S. World Championships in the United States, and Aspen was well on its way to becoming the internationally renowned alpine destination that it is today.

Aspen-Snowmass celebrated its 50th anniversary in December 2017. What was then called Snowmass-at-Aspen ski area opened in the winter of 1967 with five chairlifts and $6.50 lift tickets. Today, Aspen-Snowmass is a world-class alpine destination with visitors from all over the world who come to enjoy the mountain culture and unbeatable ski terrain.

A glimpse into Aspen's History

Click the gallery to learn more about Aspen's history.

Let's hit the slopes

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I saw the Disney movie, Johnny Tsunami, when I was young, and I was like, I can’t ski. The cool kids snowboard, and so I learned how to snowboard.

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What I love about the

There is this moment when you go outside when you feel this wholeness. You don’t have to search for it out there, you just be.

Maroon Bells

My intention with Instagram has become to help people realize that they can achieve their dreams. There are a lot of different ways to do that, and it doesn’t have to look like what I’m doing, but I want to help people recognize that they have the capacity to make their dream life happen if they’re willing to put in the work, or they’re willing to step out of their comfort zone. My understanding of how I can utilize that medium to make the world a better place continues to grow.

I love the Maroon Bells because they are iconic for Aspen. They look amazing no matter what. You just have to show up and they do all of the work for you. They make any photo look awesome.

Watch Episode 2 Now