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Is there really a 'Broncos' bounce' for ski country |
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Wednesday, January 11, 2012 14:37 |
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Photo by The Associated Press
By SCOTT N. MILLER, VAIL DAILY
Denver had nice weather for Sunday's game between the Broncos and Steelers, but a national audience still was treated to plenty of shots of fresh snow in the high country. The result was at least something of a “Broncos bounce.”
The bounce often comes when the Broncos play during a snowstorm, particularly when the game is televised to a national audience. Since the first bounce game in 1984, state ski industry wisdom holds that reservations generally rise after the Broncos play in the snow.
That didn't happen Sunday, but CBS -- which broadcast the game nationally -- showed plenty of video of happy skiers playing in snow when going into and out of commercial breaks. Vail Resorts provided similar footage to CBS affiliates in some of that company's top markets.
Sure enough, the phones and online reservation systems were more active Monday and Tuesday.
The Vail Valley Partnership's Vail on Sale website, which provides reservations for people traveling in the next three weeks, saw a 15 percent jump Sunday and Monday over the same Sunday/Monday in 2011.
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