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Aspen Skiing Co. goes social to put good spin on conditions |
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Wednesday, January 04, 2012 10:03 |
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Photo by Jeremy Swanson, Aspen Skiing Co.
By SCOTT CONDON, THE ASPEN TIMES
Aspen Skiing Co. has launched a social media campaign to try to convince customers that snow conditions at its four ski areas aren't all that bad. Meanwhile, snowmaking efforts will resume on Aspen Mountain later than usual to cover some thin spots.
Skico President and CEO Mike Kaplan started writing a blog Monday called “The Glass is Half Full.” Kaplan didn't write a regular blog previously, but company officials felt it would be effective to inform skiers and riders about the best trail conditions from his perspective, according to Skico spokesman Jeff Hanle.
“It's in response to snow conditions,” Hanle said.
Kaplan will post his thoughts periodically on Tumblr, a popular website and microblogging platform. His first blog, written on Monday, was reposted to Skico's website, and the company drew attention to it via Twitter.
True to the title of the blog, Kaplan put a positive spin on snow conditions.
“What a weekend, big winds radically changed the snowpack,” he started. “That said, the beauty of skiing and riding is that the mountain changes every day and it is really fun to adapt to whatever it is serving up that day.”
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