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EpicMix photo sharing widespread |
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Friday, December 30, 2011 14:41 |
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By LAUREN GLENDENNING, VAIL DAILY
As of early last week, Vail Resorts claimed that just under 40 percent of skiers and snowboarders at its resorts had activated EpicMix accounts, generating more than 280,000 posts on Facebook and Twitter — that's more social posts already than in the entire 2010-11 season.
The reason for the success is attributed to the new photograph addition to EpicMix, allowing skiers and snowboarders to get a photo taken that is quickly uploaded to that person's EpicMix account.
Visitors and local residents alike can be seen stopping for a photograph when they might have otherwise just kept on skiing. One reason is that it's free.
“It's awesome,” said Lyall Gorenstein, from New York. “What better way to describe it — free — because not much in Vail is free.”
Gorenstein had three Epic Mix photos taken with his family and plans to pick the best one and frame it for what he calls his wall of shame, which features nothing but ski photos. Vail Resorts offers a higher resolution version of the photos for $19.95, while the digital lower resolution versions are free.
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