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50 giveaways lead to Breck's 50th opening day |
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Friday, October 28, 2011 07:44 |
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Photo by Breckenridge Ski Resort
By JANICE KURBJUN, SUMMIT DAILY NEWS
A post on Breckenridge Ski Resort's Facebook page Thursday asked what the resort should do with an open Learn to Ski or Ride class for four this season. It received 97 comments in the first six hours. Now, it's up to Breckenridge officials to decide who wins the prize.
“We pick the one that's the most creative, compelling and deserving,” Breck spokeswoman Austyn Williams said.
They've been playing this game with guests for about a month. It's Breck's 50 Days of Giveaways — a way to get guests excited for the mountain's 50th anniversary this season.
Prizes began small, with belt buckles, gloves, water bottles and hoodies, Williams said, and have grown in value and interest as the season approaches. Recent gifts have included a drink named after you at the T-Bar on Oct. 12 and a nighttime snowcat ride with the trail groomers, given on Oct. 17. Prizes to come are season passes, first tracks, free lodging — with the biggest and best prizes the week before opening day.
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