Retailers hoping you need new skis, board, gear this year
- Details
- Created on Friday, 02 September 2011 14:21
- Written by Dena Rosenberry
By Steve Raabe, The Denver Post
Volatile markets, a queasy economy and weak consumer confidence all get ignored this weekend in the interest of scoring a good deal on a pair of skis.
Ski retailers and analysts say there is every reason to believe that consumers will cast aside economic concerns to observe a cherished tradition: flocking to the Labor Day weekend equipment sales.
Two schools of thought — demographics and vivid memories of last year's great snow — drive the expectations for strong sales.
"Good snowfall helps repel a bad economy," said Dan Fox, director of Front Range operations for Christy Sports. "We believe that sales will be a carryover of the abundant snowfall and great season we had last year."
Read more about what retailers expect here.
PHOTO: Customers comparison shop ski boots at Colorado Ski & Golf's Ski Rex sale. Andy Cross, The Denver Post
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