Epic Mix's first season a big success for Vail Resorts
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- Created on Thursday, 07 April 2011 14:51
- Written by Nathan
By SCOTT N. MILLER, VAIL DAILY
BEAVER CREEK — A new Vail Resorts program has been so successful in its first year that it's spawned something of a folk hero.
Epic Mix, a social media offshoot of Vail Resorts' successful Epic Pass, has made “Shawn C” a star because of the number of days he's skied (140-plus this season), as well as the number of resorts he's skied, the vertical feet he's logged and the 60-plus digital pins he's earned for his feats.
At a Wednesday afternoon Mountain Travel Symposium seminar, Mike Slone of Vail Resorts told a crowded meeting room that people tracking Shawn C's exploits are just one way Epic Mix is starting to change the way people look at the sport. And it isn't just younger folks, either.
Slone said that two couples in Summit County — all of whom are well past 70 years old — decided they wanted to earn Epic Mix “conqueror” pins for riding every lift at Keystone in one day.
“They said they'd never even thought of doing that before,” Slone said.
Talking about a day's exploits on the slopes is nothing new, of course. People have swapped stories since people have gathered at ski areas. What Epic Mix does is give those stories a much, much wider audience.
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