Vail, ski association on good terms despite split in 2008
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- Created on Monday, 21 February 2011 20:33
- Written by Nathan
By LAUREN GLENDENNING, VAIL DAILY
VAIL — It's been nearly three years since Vail Resorts, the largest ski company in the state, withdrew its membership from Colorado Ski Country USA, the state's ski industry trade association.
The departure meant the trade association had to reorganize quickly, especially since Vail Resorts' membership accounted for about one-third of its budget. Vail Chief Executive Officer Rob Katz said in a statement in 2008 that Vail Resorts wanted the association to refocus toward a more traditional public-policy role with less of a focus on marketing.
Melanie Mills, president and chief executive officer at Colorado Ski Country USA, said that while there aren't any active discussions about Vail Resorts returning to the organization, the working relationship is very healthy.
“There's no hostility at all,” Mills said. “We talk amongst ourselves all the time. There's a lot of interaction going on. I had lunch with three people from Vail Resorts on Monday.”
Colorado Ski Country represents 22 ski resorts in the state. Vail Resorts is the only ski resort operator in the state that is not a member.
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