Ski industry has plenty of reasons to smile
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- Created on Monday, 31 January 2011 13:29
- Written by Nathan
By JANICE KURBJUN, SUMMIT DAILY NEWS
Breckenridge Fat-ypus ski company owner Jared Mazlisch said he felt a general air of confidence at the Snowsports Industries of America Snow Show held Thursday through Sunday in Denver.
“Everything is turned around this year. It's a great show, great sales. Everyone is strutting around without a look of fear on their faces,” he said on Day 2 of the show, which is among the biggest, well-attended trade shows for a global audience.
He said Fat-ypus sales are up 45 percent this year compared with the 25 percent growth he's seen in typical years in the company's six-year existence.
That's compared to a recent Snowsports Industries of America report that says alpine ski systems are up 30 percent in units sold and 35 percent in dollars sold.
According to the report, the industry sold more than $1 billion in equipment, apparel and accessories in December, reaching $2.1 billion so far this season. It's the first time in history snow sports sales topped a billion dollars in one month. Sales through December were 16 percent higher in dollars sold and 10 percent more in units sold compared with December 2009.
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