Vail startup ski company making international waves
- Details
- Created on Tuesday, 18 January 2011 15:41
- Written by Nathan
By RANDY WYRICK, VAIL DAILY
VAIL — A local startup ski company is the hottest thing in the cold.
A handful of guys started building Rocky Mountain Underground skis two winters ago in an unheated garage, just as the wheels were coming off the world economy.
Their timing couldn't have been better, because their product couldn't have been better.
The world is beginning to notice.
In Europe there's this international sporting goods show, ISPO, the largest of its kind on earth.
Hundreds of companies introduced thousands of new products last year, and they all got judged. You'll find the best five in the center of that huge room, and Rocky Mountain Underground will be right there, center stage.
“Of hundreds of new products, we were a top five finalist,” said Timothy Haley, who, along with Mike Waesche, launched Rocky Mountain Underground.
“It's like a tiny South American company being featured at the Detroit Auto Show,” Haley said.
Closer to home, they'll be at the SIA snow sports show in Denver later this month.
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